How to Become an Instagram Influencer And Work With Brands (2023)

In recent years influencer marketing has become a very popular and effective way on social media to promote brands. Especially on Instagram, influencers are more well known, and the brands mostly choose Instagram influencers to promote their brand. As Instagram influencers can influence their audience, they can positively impact brand identity and increase popularity.

Brands consider influencers as their business partners and collaborate with them by making short-term or long-term partnerships. It has already been approved with results that influencers' activity is a very effective way to promote brands and make them more popular, increase visibility and even boost sales. But, before making successful results, those who decide to become an Instagram influencer and collaborate with brands should consider some essential factors and follow the guidelines to succeed in this profession.

How to Become an Instagram Influencer And Work With Brands (1)

Six Tips To Become a Successful Instagram Influencer

Instagram influencers have a large audience with a great reach, so they can reach the popularity of brands by creating stories or posts about them. As a result, the audience trusts the influencers and always seeks from them the new brands and products to follow. If brands are interested in this effective type of marketing, they can find influencers by scraping Google.

Many influencers are out there, but the successful ones stand out from others through their activity, creativity, and trendiness. Take a look at ShoutCart and find information about Instagram top influencers and collaborate only with authentic influencers as this platform checks influencers' accuracy and authenticity. With us, you pay influencers for the service only when they publish your content. Moreover, ShoutCart provides tracking and statistics for your campaign and gives professional advice for a better result.

If you decide to become an Instagram influencer, consider some crucial tips to become a successful one in the market.


Define your niche and possible partners

One of the first steps to becoming an Instagram influencer is choosing the right niche appropriate to your personality, style, and the purpose of your blog. You should be well informed about the topics of your niche and passionate about it to tell your audience. Of course, many influencers also chose that niche, but your approach and style can differentiate you from others and even allow you to stand out. After defining the niche, you should take time to do proper research and work on connecting with potential partners.

The possible partners will become more evident and apparent if you choose the niche. By determining your potential partners, you can create your content and the direction of activity in such style and topics that will interest them. So, if you are more active and create appealing content, you will attract new partners over time.

To introduce yourself properly as an influencer, it's a good idea to have a website. It will quickly become your business card, and for the new offers, you can send them to the possible partners. To build a website, you would probably need web hosting for WordPress to make your site more reliable and professional-looking. Alternatively, you can build your website with Elementor. A popular WordPress website builder, Elementor now offers built-in cloud hosting for WordPress services.In addition, it would be great to use chatbots on the website to keep in touch with visitors and partners whether they entered your website or have questions.

Plan and structure your collaboration deal

After growing your audience on Instagram as an influencer, you should plan and structure your collaboration deal to attract more partners over time. First of all, plan your content and have the general requirements (price, style, etc.) and a comprehensive presentation of what you can provide. If you know what you can offer and show them the result, getting collaborations is getting higher.

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Besides that, before planning a collaboration deal, you should have a large audience, some results with numbers, and appealing content which will attract potential customers and push them to choose you as their marketing mentor. Having a clear plan and structure will allow you to always be in business relationships and beneficial collaborations with potential partners. It would be best to have a clear goal in terms of working requirements, fixed prices, conditions, time, and other details to make the work more productive for both parties.

How to Become an Instagram Influencer And Work With Brands (2)

If you want to collaborate with SaaS companies, you should introduce yourself in a unique way appropriate to the SaaS style. For example, in the case of sending partnership offers to SaaS companies, you can use SaaS email templates to make the offer look more professional and suitable for this field.

Reach out to potential partners and brands

After having a plan and structure of collaboration, it's essential to use that plan and reach potential partners and brands. Be sure that your niche and style match the brand's product. Contact them and discuss the working conditions and responsibilities beforehand to ensure that everything is clear and the final result is mutual. As almost everything went online, collaboration meetings occurred via different meeting apps. As the result of the meeting is essential for future collaborations, it would be great if nothing could distract the process. So you can make your partnership more productive by using noise-canceling software during meetings which will remove background noise and help you avoid unexpected issues during the meetings.

It's important to stay loyal to your niche and style, so choose the partners and brands that match. Get information about the brand's type, marketing strategy, and other details that can be necessary during the working process. As an influencer, you should be flexible enough to keep its style and satisfy partners' needs.

(Video) How to ACTUALLY become an influencer: brand deals, managers, pay etc.

For example, suppose the company wants to launch and grow its brand on Amazon. In that case, influencers should get more information about these products, which will be promoted by the influencer, to reach the target audience and boost sales. Besides that, influencers should also know how to sell online to be more realistic and professional in their campaigns and fully imagine the process of selling products.

Understand their goals

In the collaboration, the most crucial part is the final result. But to reach the desired outcome for the client, the influencer must understand their goals beforehand and write their content plan appropriate to the brand's style, which will lead to the implementation of the purposes. But to understand the goals, first of all, influencers should do the brand research, feel the style, see the content on Instagram feed and then have a meeting with a partner to fully understand what they expect from the final result of the influencers campaign.

For example, suppose the influencer has the offer to promote a logo maker tool. In that case, it's essential to understand and learn its advantages thoroughly, what toolkit it provides, and who the target audience is. So, before starting a working process, it is essential to clearly understand the brand's goals and primary purposes and what results they expect from the influencer.

Carry out the campaign

Their Instagram account measures the influencers' activity, and the quality of content can be determined very quickly by just looking at their feed. So, influencers need to consider campaigns besides daily posts and stories. Run creative campaigns and unite your audience, attract new followers and bring something new to them. Campaigns would also attract brands, and the influencers would receive new offers after that.

(Video) How to get brand deals with a SMALL following | How to pitch to brands | Small influencer tips

Instagram tools allow you to create a campaign in a way you want to introduce it to the audience. Different tools in this platform allow sharing the campaign in stories, posts, reels, and live streams. Influencers can use all this toolkit of Instagram to succeed in their campaigns, only if they prepare it very creative and catchy. Campaigns can be in the form of competitions, giveaways, quizzes, etc.

How to Become an Instagram Influencer And Work With Brands (3)

Influencers can also run their online podcast to talk about exciting topics from their niche, attract new followers, and keep interested current followers. It will bring a fresh approach to making content and an absorbing way to say something new to the audience. Moreover, podcast tools allow them to become more popular and send a message to the audience more quickly.

Measure results and ROI

After running the campaign, it's crucial to measure results and ROI at the end to summarize all the negative and positive sides of the campaign and analyze it. There are many points to check and measure to see if the campaign was successful or not. For example, how many times users clicked on the post or how many times they shared it, watched the story, and expressed feedback in the section of comments.

Results are also reflected in the money for influencers and brands for which they run a campaign. To calculate the final ROI, it's simple to look into direct investments and the final income. If the payment is greater than the investment, the campaign succeeded. ROI measures how profitable the campaign was. So combining the results of Instagram numbers and ROI, influencers can plan the next campaign more carefully and reasonably.



To sum up, influencer marketing has become very popular, and brands seek influencers' services to promote their products, and results are pleasantly surprising. But becoming a successful influencer in the rapidly developing market is quite challenging. Influencers should build their professional image, create appealing and unique content to attract brands, and the final results in the form of numbers and ROI will show their actual abilities.


Why do you want to be an influencer answer? ›

By becoming an influencer you too can become a positive role model in the lives of others and affect change on a greater scale than if you choose another career. Essentially, using your platform you can inspire, teach, motivate, and enable people to consider or reconsider their life choices.

How do brands reach out to influencers on Instagram? ›

Most direct is sending an email or social media message to the influencer and asking them to collaborate. Another method is used by Amazon and a few other large companies: having a page where influencers who are interested in collaborating can sign up. Many other businesses do a combination of these techniques.

How many followers do you need to work with Instagram brands? ›

Usually, brands won't consider you an influencer (or micro-influencer) without having at least 2,000-2,500 followers in your community. If you want to collaborate with brands on Instagram as an influencer, we recommend working on building up your community before approaching brands.

How do you build a relationship with a brand as an influencer? ›

Here are 8 ways to start building influencer relationships for your brand within your existing marketing plans.
  1. 1) Meet Influencers At Events. ...
  2. 3) Bring Them to Events with You. ...
  3. 4) Share Their Content. ...
  4. 5) Engage with Their Posts. ...
  5. 6) Feature Them. ...
  6. 7) Give Them Exclusive Access. ...
  7. 8) Give Them Work.
28 Apr 2016

What should I say about myself as an influencer? ›

Let's do a quick recap of everything you've learned.
  • Introduce yourself (who you are and what you do)
  • Ask for what you want (be specific)
  • Explain why working together makes sense (use brand buzz words, values, and explain how you could benefit them)
  • Directly link your Instagram and Media Kit (Shop the templates now!)
23 Nov 2020

What skills do influencers need? ›

What are influencing skills?
  • Active listening. Active listening is an ability that means you hear what people say and understand what they said, implied and intended with their words. ...
  • Assertiveness. ...
  • Awareness. ...
  • Communication. ...
  • Critical thinking. ...
  • Empathy. ...
  • Endurance. ...
  • Intuition.

How can I be a successful influencer? ›

How to become an influencer in your industry
  1. Find your niche. ...
  2. Choose your social media platforms. ...
  3. Develop your content strategy. ...
  4. Build and maintain a website. ...
  5. Be consistent. ...
  6. Have an opinion. ...
  7. Engage with your audience. ...
  8. Grow your network.

Who is the most successful influencer? ›

The Most Popular Influencers on Instagram 2022
  • Lele Pons. 44M followers. ...
  • nusr_et. 35.6M followers. ...
  • Dan Bilzerian. 32.4M followers. ...
  • Amanda Cerny. 24.8M followers. ...
  • Zach King. 24.3M followers. ...
  • Chiara Ferragni. 23.9M followers. ...
  • pewdiepie. 21.7M followers. ...
  • Cameron Dallas. 21.6M followers.

What to say when reaching out to brands? ›

When reaching out to brands for collaborations, focus on what makes you unique. Put yourself in the brand or PR rep's shoes – show them why you're a good fit to promote the product. Highlight your skills and mention the different social channels you use to connect with your audience.

Do you get paid for 500 followers on Instagram? ›

Can I make money on Instagram with 500 followers? Yes, you can absolutely make money on Instagram with just 500 followers. You just have to get more creative on how you do this. Simply waiting for sponsored posts will not be an effective way for you to monetise your Instagram if you only have 500 followers.

Which brands are looking for influencers? ›

Here is a hot mix of 7 brands looking for influencers like you:
  • Easirent Car Hire – Lifestyle & Travel Influencers.
  • ISRAEL21c – College Student Influencers.
  • AKASO Tech – Outdoor Tech Influencers.
  • ZANDO – Fashion & Beauty Influencers.
  • GUNK – Automotive Influencers.
  • Cumbria Tourism – Travel Influencers.

What happens when you hit 500 followers on Instagram? ›

Instagram milestone 1: 500 followers on Instagram

In the past, reaching 500 followers on Instagram unlocks additional features like “Shopping from Creators” and hashtags in Instagram Stories. Today, everyone can use hashtags in their Stories.

What makes an influencer a good fit for a brand? ›

The best influencers engage with their audience, no matter the size. They take time to answer questions and start conversations. They also stay active on their respective platforms and publish content consistently. Engaging influencers are valuable because they're prepared to talk about your brand often.

How do you contact brands as an influencer? ›

How to Find the Right Contact to Pitch To
  1. Search for the brand on LinkedIn, go to their People tab, and keep an eye out for anyone who has “PR”, “Collaborations”, or “Influencer Marketing” in their job title. ...
  2. Send a DM to the brand on social media asking who the best point of contact is.
20 Apr 2021

How do influencers attract customers? ›

Quite simply, it's anyone with a significant following or influential voice that could help you reach out to your target market. The influencer usually has built up a platform or audience by talking about, or producing content about specific topics or in a certain style that resonates with their fans.

What are the 5 characteristics of a good influencer? ›

5 Characteristics of a Good Influencer
  • #1: Authenticity.
  • #2: Expert Content Creation.
  • #3: Community Management.
  • #4: Trust.
  • #5: Passion.
6 days ago

How do I price myself as an influencer? ›

Most pricing starts with one of these baseline formulas and goes up from there. Engagement rate per post + extras for type of post (x #of posts) + extra factors = total rate. The unspoken industry standard is $100 per 10,000 followers + extras for type of post (x # of posts) + additional factors = total rate.

How do you introduce yourself professionally on Instagram? ›

Write things like: Your name, where you're from, what you do, who you help, why you love what you do, and a fun personal fact (like your favorite food or what you do in your spare time) 3 fun facts about you (or your product / service)

What to study to become an influencer? ›

We have assembled the subjects that can be studied in college that are relevant to the domains of influence with today's top social media influencers.
The Best Degrees to Become a Social Media Influencer
  1. Social Media. ...
  2. Nutrition. ...
  3. Film and Digital Cinematography. ...
  4. Fitness and Exercise Science.

What are the 4 types of influencers? ›

4 Types of Influencers by Follower Count
  • Nano influencers (1K–10K followers)
  • Micro influencers (10K–100K followers)
  • Macro influencers (100K–1M followers)
  • Mega or celebrity influencers (1M+ followers)
15 Jul 2022

How can I be a successful influencer in 2022? ›

12 Tips on How to Become an Instagram Influencer in 2022
  1. Determine Your Niche.
  2. Understand the Instagram Algorithm.
  3. Develop a Content Strategy.
  4. Start Creating Reels Frequently.
  5. Create a Portfolio You're Proud Of.
  6. Have a Media Kit.
  7. Determine Your Prices.
  8. Land Paid Brand Deals.
30 Jun 2022

What makes a great Instagram influencer? ›

In order for influencers to build a loyal audience, they need to engage their followers by posting high-quality content on their Instagram regularly. Active Instagram profiles should ideally publish content once every 1-3 days. You should also check how often the influencers publish sponsored content.

Who Has No 1 followers in Instagram? ›

Highest followers on Instagram in World
SNInstagram AccountFollowers [In Million]
1.Instagram566918339 [566.92 M]
2.Cristiano Ronaldo495954294 [495.95 M]
3.Lionel Messi372791548 [372.79 M]
4.Kylie Jenner372255783 [372.26 M]
75 more rows
4 days ago

Who is the richest Instagrammer? ›

Here is the Instagram Rich List of 2022 Cristiano Ronaldo — $2,397,000, Kylie Jenner — $1,835,000, Lionel Messi — $1,777,000, Selena Gomez — $1,735,000, Dwayne Johnson — $1,713,000, Kim Kardashian — $1,689,000, Ariana Grande — $1,687,000, Beyoncé — $1,393,000, Khloe Kardashian — $1,320,000, and Kendall Jenner — ...

How many followers do you need to be a successful influencer? ›

To be an influencer, in many people's opinions, you need at least 1,000 followers or subscribers. To join the YPP, influencers need at least 1,000 subscribers with more than 4,000 “valid public watch” hours over the past 12 months.

What to say to brands you want to work with? ›

Things To Include In Your Pitch

Write a short and catchy subject line. Include a direct link to your Instagram and blog, not to a press page—don't make them have to do any extra steps! Include your qualitative stats. Quickly list the top 3 brands you've worked with, and then link to each of the promotions.

How do you respond to a brand collaboration? ›

Start your reply with a good dose of optimism. Tell the brand that's reaching out that you like the work they've done so far and your company has been keeping an eye on their progress. Hitting them in the feels with some compliments like this should do the trick: “Thank you so much for reaching out.

How much does 1k followers on Instagram pay? ›

Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per month.

How much insta pay for 1m followers? ›

How much money does 1 million Instagram followers make? An influencer with 1 million Instagram followers will make $10,000 per post. If you are an influencer with more than 1 million followers, you can charge anywhere from $10,000 to $100,000 per post or campaign.

What if I have 1k followers on Instagram? ›

Growth is always a good indicator of a successful, thriving account and once you have 1,000 followers, a lot of monetization opens up for you. All in all, as long as you are seeing great engagement and creating quality content, you are on the right track to making money on Instagram.

How do I apply for brand collaboration? ›

Brand Collabs Manager eligibility for creators
  1. Have at least 1,000 followers.
  2. Within the last 60 days, have at least 15,000 post engagements OR 180,000 minutes viewed OR 30,000 one-minute views for 3-minute videos.
  3. Be a page admin for the relevant page.
  4. Publish your page in an eligible country.
16 Feb 2022

Who is the most beautiful Instagram influencer? ›

Social media isn't going anywhere. So with another year, comes another crop of the most beautiful influencers currently in the game.
The Most Beautiful Influencers Of 2022
  • Daisy Keech. 186 81. ...
  • Addison Rae. 201 101. ...
  • NEW. #23 needs votes. ...
  • Sommer Ray. 131 114. ...
  • Kelsey Calemine. 81 61. ...
  • Negin Mirsalehi. ...
  • SSSniperWolf. ...
  • Abby Rao.
2 Mar 2022

What's the easiest way to gain followers on Instagram? ›

10 Ways to increase Instagram followers
  1. Optimize your Instagram account. ...
  2. Keep a consistent content calendar. ...
  3. Schedule Instagram posts in advance. ...
  4. Avoid fake Instagram followers. ...
  5. Showcase your Instagram everywhere. ...
  6. Post content followers want. ...
  7. Get the conversation started. ...
  8. Find hashtags that convert.

What is the minimum followers to get paid on Instagram? ›

Using influencers is perhaps one of the easiest ways to position yourself well and start making money from the social media giant. Again, it isn't viable for people with a few hundred followers. As I stressed earlier, you need a minimum following of about 3,000 followers and a high engagement rate.

How much money does 40k Instagram followers make? ›

Here's the answer to the million-dollar question — how much 40k Instagram followers make me? I make around $80 a month from both pages, totaling up to just under $1000 a year — 6% of America's yearly minimum wage.

Why does everyone want to be an influencer? ›

There are a few different reasons why people might try to become influencers. For some, it is a way to make money. They can work with brands and get paid to promote products. For others, it is a way to build their personal brand and get their name out there.

Why would you be a good influencer? ›

There are two main markers of a stellar influencer: authenticity and engagement. A good influencer knows how to connect with their audience authentically. Authenticity is key to understanding how an influencer creates content.

Why would I be a good fit for influencer? ›

The best influencers engage with their audience, no matter the size. They take time to answer questions and start conversations. They also stay active on their respective platforms and publish content consistently. Engaging influencers are valuable because they're prepared to talk about your brand often.

Why do u want to work in influencer marketing? ›

Influencer marketing harnesses the reach, authenticity and personality of individuals who have built up their own following in a specific niche with a particular target audience. Twitter revealed that 49% of consumers look to social media for advice on purchases.

What makes an influencer unique? ›

Relatability and empathy are qualities that make up a great influencer because they have the ability to put themselves in the shoes of the people they're speaking to. Does it seem like their followers seem to relate to the content they share?

What makes an influencer famous? ›

Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views.

How many followers do you need to be considered an influencer? ›

Some brands want to reach the largest number of people possible. Others focus on creating fewer, high-quality leads that are more likely to convert into sales. This means that as long as you have at least 3,000 followers, it's possible to find brands who will be super happy to collaborate with you.

What kind of personality is an influencer? ›

People with the DISC assessment Id (Influencer) personality type tend to be energetic and adventurous, communicating with casual language, bold statements, and a focus on the big picture.

What are your goals as an influencer? ›

However, your influencer marketing campaign should target at least one of these four goals: Build brand awareness and strengthen brand image. Increase social engagement and interactions. Improve conversions (e.g., newsletter subscribers, free trial sign ups, purchases, etc.).

How do brands pick influencers? ›

Influencers may use your branded hashtags or category-specific hashtags when sharing content, such as hashtags related to lifestyle or travel. You can select the hashtags that are relevant to your industry and search for influencers you're interested in working with. You can use databases to search for influencers.

What do influencers focus on? ›

The number-one goal for brands using influencer marketing is to reach new target customers. This makes sense, since an influencer campaign extends your reach to that person's followers. Notice that the goal is simply to reach new customers, not necessarily to make a sale right off the top.

What is an influencer strategy? ›

Influencer marketing is a strategy where businesses rely on an influential leader to recommend their product to their target audience. These leaders usually have a large social following or captivate a market segment.

Why do brands hire influencers? ›

Influencers are known for creating content that resonates with their audience and that's what makes them powerful social media entities. Brands can leverage this quality to convey their messages to their target audience.

What is the #1 reason why influencers want to work with brands? ›

Forty-four percent of influencers polled in the Crowdtap study said the biggest motivating factor in working with a brand was creating content that's relevant to their audience. These content creators recognize that their value to their audience comes from their authentic and honest nature.


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