11 Proven Ways How to Grow Your Instagram & Followers (2022) (2023)

With 270.1 million active social media users in the U.S. in January 2022, individuals and brands are moving their business decisions to social media.

Instagram is one of the biggest social media platforms and this article will teach you how to grow your Instagram following this year.

With 1.9 billion and 2.4 billion users respectively, Facebook and YouTube are the largest social media sites on Earth.

However, Instagram is catching up with 1 billion monthly active users.

Lets have a deeper look at some Instagram statistics as the platform continues to grow and develop.

Instagram is on the verge of becoming the number one social media platform.

If youre a brand or influencer looking to build your personal brand this year while monetizing your profile, read on for some great tips to grow your Instagram.

What Are the Best Ways to Grow Your Instagram?

Here are the fastest ways to grow your Instagram:

1. Start posting Reels

Reels are a new feature on Instagram that are short, engaging videos up to 90 seconds long. Reels can be fun, creative, and informative all at the same time.

If youre not using Reels yet, now is the time to start. Reels are a great way to get more eyes on your content and grow your following.

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A quick way to create your first Instagram reel is as follows.

Storyboard Concept

Knowing what your concept or reel is going to be ahead of time will make the filming process much smoother. You dont need an entire script, but having a general idea of what points you want to hit will help keep you on track while shooting.

Shoot Instagram Reel

Once you have your storyboard ready, its time to start filming! Remember to keep your reel under 90 seconds.

Preview and Add Effects

After you finish filming, its time to add any effects or music you want in the background. You can also trim your reel down to make sure its under the 90-second limit.

Share Instagram Reel

Finally, its time to share your reel on Instagram! You can share it on your feed or as a story. You can also use relevant hashtags and tagging to get more eyes on your content.

(Video) IF I HAD TO START FROM 0, THIS IS WHAT I WOULD DO | DO THIS to Hit 10k Followers On Instagram

2. Schedule Posts to Increase Your Instagram Followers.

When we discuss growing your Instagram, the main thing were referring to is growing your Instagram follower count.

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To grow your follower count, you need to create high-quality content for Instagram posts. But just creating posts isnt enough, you need to scale your processes.

To do that, look at using an Instagram scheduling tool to schedule your posts in advance and put your Instagram strategy on auto-pilot.

One of my favorite ways to schedule Instagram posts is with the free Combin Scheduler.

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This tool lets you plan, manage, and schedule your posts from one dashboard. Here are the steps to easily get started with the tool.

With Combin, you log in to your Instagram page (or business profile), add new Instagram posts, add your post description and relevant hashtags, tag your location, and set a date and time for the post.

By scheduling posts, you can engage with your Instagram audience on a regular basis, which helps improve your follower growth over time.

3. Focus on Quality over Quantity.

Some sources say that you need to post on Instagram between one to three times a day, however, this may not work best for you.

While brand awareness is good, your potential followers might see hyper-frequent posts as spam and will start to unfollow you. Second, if you start posting several times per day and then slow down, your user engagement rates with your target audience may decline.

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If youre not able to generate quality pictures every day, then post less frequently. Its always better to post a few quality pictures a week than a lot of low-quality content.

Use Instagram analytics to view which trending and top posts resonated with your audience, and with the Instagram algorithm. You can also boost your high-performing posts with Instagram ads, having a call-to-action of visiting your profile and going to your website.

4. Use Instagram Stories.

Instagram has started as a social network for picture sharing, however, it has grown far beyond this point already. There are 500 million storiescreated daily worldwide.

The intention of Instagram stories is to share your life moments quickly and easily. The best feature here is that all stories are highlighted at the top of the Instagram feed without any prepayments or post boosting.

Despite the fact that stories last only for 24 hours, their impact is way longer, especially with the most popular stories which you can pin in highlights of your profile and let visitors of your page play them again and again.

Stories can be in the form of a picture of course, but for better engagement, we suggest you give it a more vivid look - go for videos. If you cant film or edit videos, then use the help of tools available.

(Video) Instagram Tricks 2022 | How To Grow Your Instagram Followers In Less Time

For example, Renderforest has a large library of Instagram Stories templates suitable for any kind of industry.

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You should also create Instagram Reels, live video, and IGTV videos as part of your Instagram marketing strategy.

5. Create your own hashtags.

Hashtags are helping to build up a community and involve people who have common interests. The right hashtag can expose your image, video, or Instagram story to a large and targeted audience.

Many brands are creating their own hashtags and encouraging people to use them - #JustDoIt, #ImLovinIt - we all know what do they stand for.

We know it might be difficult convincing people to use your hashtag and start following you, but what about starting with smaller groups.

Lets say you host a virtual or video conference and you think of a hashtag - #MarketingSummit2020. Make sure that its not taken and starting to use hashtags during the event - on invitations, as decorations, in marketing collateral, etc.

You can even repost images from your followers who have used the hashtag, showing how much you appreciate their photos.

6. Socialize and comment on other accounts.

Lets not forget that Instagram is a social media platform where you can meet new people and communicate with those who share common interests.

Start liking tons of pictures that are related to your profile topic, or example, if you are portraying a healthy lifestyle or fractional nutrition look for people talk about it.

Leave your comments under other posts, let them know that they are doing great, or share your own opinion on this topic. Dont forget about your own comments and DM inbox.

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Give your followers a two-way communication. If you dont want to miss a comment on your profile, make sure you switched on the notifications.

7. Give people a reason to follow you.

The main reason why people follow a particular brand, blogger, or influencer is that they have found value in it for themselves. Usually, we tend to subscribe to the content which is attractive visually and is specifically informative or even motivating.

Become one of those experts who can educate or motivate those who are planning to change the diet and lose some weight. Tell them that you went through all the pain and challenges that led you to what you have now.

If you look at Kayla Itsines, you can tell shes skilled at influencer marketing, sharing her workouts and meal planning with a huge community: (Bikini Body Guides) and Sweat with Kayla app users.

(Video) A Simple Trick To INCREASE Your Instagram Followers (Real People, No Bots)

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8. Have a unique grid.

Dont underestimate the power of visual communication. When it comes to presenting a brand, customers recognize the product by its logo first or the color choice. If we see a soft drink and a red color label on the bottle we all know it stands for famous Coca Cola.

Do the same with your own Instagram profile and make your grid consistent and visually appealing.

This isnt just about color but also the structure and symmetry. You can use a free tool like Planoly or Preview that allows you to preview the picture layout before you post. Make sure to stick to one picture filter for color consistency or become more creative with collage and puzzle pictures.

Another tip is to add some quotes on one color background or post the same object on every third or fourth picture in the row.

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With this flow of the organized photo posting, you can start telling your brand story. Your followers will be more likely to stay within your community platform as theyll be awaiting more posts to come.

9. Geotag your pictures.

When you are visiting places that are super amazing - make sure to geotag them. Instagram users who have been there or are planning to visit the awesome restaurant or city youre tagging will notice your photo - and potentially follow you since you have something in common.

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You can even create your own geotag and build content around the location so others can have use of it in the future. If you see that people start to use your geotag, start socializing. Write a comment, like a picture, start following their Instagram content - people will notice and follow you back.

10. Work with Instagram influencers.

Join forces with other famous, popular, and well-known bloggers and Influencers this way exchanging followers with each other. Make sure you collaborate with influencers who have similar interests or topics because the audience will be more likely to follow you.

It is difficult to force men who follow car repair centers to force following some makeup artists who talk about beauty products. Not only other influencers can make a difference but also real brands. If brands are not approaching you, you can have a short introduction email sent to their marketing team.

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Dont be afraid to ask for a promoted post. Spend some money on your profile boost to widen your social reach and let others know you exist.

11. Make the most of your Instagram bio.

Your Instagram bio is going to be the first interaction many people have with your brand, so you need to make sure it stands out from the crowd.

Your Instagram handle isnt enough. In your business account, you need to be clear and concise about what your business does, and working in keywords that are relevant to your brand or industry so visitors know exactly what youre about.

(Video) How To Grow 1,000+ Active & Engaged Followers FAST in 2022 | Instagram Algorithm 2022

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Another top tip is to maximize the potential of your Instagram bio link by using a tool like LinkGallery - a new product from the popular URL shortener, Rebrandly - to send your visitors to multiple destinations, all from a single link.

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The way this works is that all of your links - whether your website, ecommerce store, or even your other social channels - are hosted on a page that can be customized to fit with your branding, and is accessed from that small but powerful link in your bio.

You can also use the built-in analytics feature to see which of your links your prospective customers are most interested in, and use this data to optimize your CTAs and conversion paths.

Check out this guide to creating an Instagram business page for more tips on how to optimize your account and increase your followers.

Bonus Tip: Add Captions

Want to add an extra layer of engagement to your stories? Add a caption that tells viewers what youre saying in the video.

This way, people who are hard of hearing or might not have their volume on can still follow along. You can even add emojis to help get your point across!

This is also great for using as a thumbnail for your posts as well. If you have a video with a great message, adding the caption as the thumbnail will not only help get your point across but can be an easy way for people to know what your post is about without having to click on it.

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Summary

There are many ways how to grow your Instagram profile this year. Think about the layout and overall look of your profile, make sure you post regularly, there is value for your followers in the content you share. If you want to widen your reach, use Instagram hashtags and geotagging.

Make sure people can easily find you and view your main interests and topics that coincide with your personal branding. Work with other influencers and brands on social. Whether its via shoutouts, promos, and giveaways, other profiles can boost your visibility.

Follow a few of these suggestions to grow your Instagram account and youre sure to gain more followers this year.

Did we miss any strategies to grow your Instagram? Let us know in the comments.

Further Reading on AdamEnfroy.com: To generate sales on social media, check out my articles on how to make money on Instagram and how to sell on Facebook.

In addition, many content creators are now using Instagram to drive traffic to platforms like OnlyFans.

If you want to learn how to monetize this relatively new site, heres how you can make money on OnlyFans.

***
Guest Post by Roman Daneghyan - the Chief Marketing Officer of Renderforest․ Hes a Content Marketing Specialist and an Expert in SEO, social media marketing, and link building. Roman enjoys sharing his experience gained along working as a marketer and helping other entrepreneurs succeed. He has his works published on some of the most renowned blogs and mediums like Crazy Egg, Forbes, Upwork, and ShareThis.

(Video) 10 Minute Growth Hacks To Get 10k Followers FAST

FAQs

How do I promote my Instagram 2022? ›

Instagram Promotions
  1. Go to your profile and select the feed post you want to promote.
  2. Click “Promote.”
  3. Finalize the objective and create your CTA button.
  4. Define your audience.
  5. Set your budget and timeline.
  6. Add your payment information.
  7. Tap “preview” to see what your audience will see.

How does the Instagram algorithm Work 2022? ›

The new Instagram algorithm dictates the order of the posts that users see when they're scrolling through their feed. Based on specific signals, it prioritizes the best posts, pushing the most relevant ones toward the top and giving them the most visibility, while other content ends up being placed further down.

Why is it so hard to grow on Instagram? ›

Why is it getting harder to grow on Instagram? Supply and demand. The more supply of content, and more supply of users, the harder it is to make content move. This is why new platforms keep emerging and you see higher engagement rates.

What is the trick to getting followers on Instagram? ›

Check Out These 30 Tricks to Get More Instagram Followers in 2022
  1. Stick to One Niche. ...
  2. Create a Content Calendar. ...
  3. Write an Optimized Instagram Bio. ...
  4. Add an Attractive Profile Picture. ...
  5. Go Big With Reels! ...
  6. Create Carousels for Your Instagram Followers. ...
  7. Work on Creative Captions. ...
  8. Play With Hashtags.

How do you get 1K followers a day on Instagram? ›

To get 1K followers on Instagram, choose a theme for your account and try to keep your content within that theme to maintain cohesiveness and appeal to a specific group of people. Next, post unique, quality photos and videos consistently, and always attach relevant and trending hashtags to your posts.

How do you hack Instagram growth? ›

  1. Create a Strategy for a Foundation For Your Instagram Growth Hacks.
  2. Create an Instagram Caption Strategy.
  3. Use Relevant Hashtags.
  4. Create an Instagram Influencer Marketing Strategy.
  5. Share Your Twitter Content on Instagram.
  6. Run an Instagram Giveaway.
  7. Leverage Video Content.

How do I make my Instagram grow faster? ›

How can I increase my followers on Instagram?
  1. Use the right Instagram hashtags.
  2. Steal your competitors' followers.
  3. Use geotags on Instagram posts.
  4. Organize Stories into Highlights.
  5. Post user-generated content.
  6. Collaborate with other brands.
  7. Post at the best times.
  8. Use Instagram analytics tools.
22 Feb 2022

Do Instagram boosts work? ›

Yes, it can be worth it sometimes, but it strongly depends on the character of the post that you want to boost. If it is a promotional post, and you feel like it is going to act as a good ad that can get you more followers, website traffic, and most importantly, generate sales…

Do Instagram promotions actually work? ›

Instagram promotions' biggest use case is creating brand awareness. By boosting a post, you can kickstart the snowball effect and get posts the traction they deserve. This helps skyrocket reach and is very effective if your primary goal is high visibility.

What are peak Instagram hours? ›

Most Consistent Engagement: Wednesday through Saturday (10 am – 8 pm) Highest Engagement: Wednesday & Friday mid morning and Saturday nights (6 pm – 8 pm) Worst Days for Engagement: Sunday due to the lack of activity on Instagram on this day.

Why am I getting no likes on Instagram? ›

A low reach could mean that you need to assess your hashtag performance, time of post, and the type of content you shared. These are 3 things that could unveil why your post has received less engagement and why it is being suppressed by Instagram. The higher your reach is, the more impressions you will get.

How many hashtags should I use on Instagram? ›

The consensus is that about 11 hashtags is a good number to start with. But the most common number of hashtags to use on Instagram is between 3 and 5. You'll need to do some testing to determine what works best for your particular business.

Why my followers are not increasing? ›

You are not consistent

Posting more frequently generally results in more engagement and followers. It obviously takes more time, but it's worth creating more content, and scheduling it out for consistency.

Why am I not getting noticed on Instagram? ›

You're not engaging enough

You spend time creating your posts and planning them but don't really allocate any time for engagement. It is important to reply to the comments you get because if you don't, your followers won't feel valued and won't keep doing it. This would adversely affect your engagement.

How often should you post on Instagram? ›

For Instagram, keep your in-feed posts to no more than one per day. Much like Facebook, it's important to take note of when your followers are online and plan your content to be posted during these peak times.

How do you get 100 followers overnight? ›

Here is How to Grow 100+ Instagram Followers Overnight
  1. Make sure that your account has been switched to a business account. ...
  2. Change your bio information to help you become more discoverable. ...
  3. Follow the hashtags you use when posting. ...
  4. Seek like minded pages that you can connect with.
4 Mar 2022

How do I get a big following? ›

  1. Incorporate Reels into your content mix. ...
  2. Cross promote content. ...
  3. Curate your profile grid. ...
  4. Work with brand ambassadors. ...
  5. Get follows from your loyalty program. ...
  6. Market through your personal Instagram account. ...
  7. Get on feature accounts. ...
  8. Use the right hashtags.
22 Feb 2022

What is 1M in Instagram? ›

What does “K” or “M” behind numbers mean? On the Internet, 1K is used to represent 1 thousand and 10K is used to represent 10 thousand, similarly, 1M is used to represent 1 million. 1M = 1 Million (ie 10 Lakh)

How do you get noticed on Instagram? ›

How to Get Noticed on Instagram
  1. Post Consistently, But Not Too Much. ...
  2. Don't Pay for Engagement. ...
  3. Post at the Right Times. ...
  4. Post Content That's Significant for Your Target Audience. ...
  5. Include CTAs in Your Captions for Social Media Marketing. ...
  6. Host an Instagram Contest. ...
  7. Use a Consistent Filter on Photos.
5 Nov 2018

How do you get 1M followers on Instagram for free? ›

GetInstta not only has the fastest Instagram 1M followers hack, and it also has free Instagram followers trials to get 1 million followers on Instagram free, but you need to spend time on following others or liking others' posts to earn coins in exchange for free followers.

How do I grow my Instagram organically? ›

  1. How to Grow Your Instagram Account Organically.
  2. Optimise Your Posts.
  3. Keep Your Followers Engaged.
  4. Use Instagram Shoutouts.
  5. Regram Content.
  6. Hobnob with Influencers.
16 Jun 2022

What does a growth hacker do? ›

Growth hackers build the product's potential growth, including user acquisition, on-boarding, monetization, retention, and virality, into the product itself. Growth hacking is all about intentionality and efficiency. So there is always a chance you'll hit on something huge and have a viral campaign.

How often should you post on social media? ›

According to the Sprout Social Index™, 74% of consumers think just 1-2 posts a day is ideal for brands. Figuring out the right number of posts to publish every day is a key part of your social media strategy, and it impacts your channel and workload alike.

How many followers do you need to get paid? ›

Growth is always a good indicator of a successful, thriving account and once you have 1,000 followers, a lot of monetization opens up for you. All in all, as long as you are seeing great engagement and creating quality content, you are on the right track to making money on Instagram.

What should I post first on Instagram? ›

9 Instagram post ideas to spice up your account
  1. Give your audience a mind break with a puzzle. ...
  2. Take on a recurring challenge. ...
  3. Write a caption first, then find the photo. ...
  4. Combine a photo essay with a link in bio. ...
  5. Add product teasers. ...
  6. Run a flash sale in Stories. ...
  7. Interview on Stories. ...
  8. Broadcast instructional Live videos.

Which Instagram pages make money? ›

Today, Instagram has become one of the most profitable platforms for businesses and personal brands.
...
Best Instagram niches for growing your profile in 2022
  • Health & Fitness. ...
  • Beauty. ...
  • Fashion. ...
  • Lifestyle. ...
  • Business (making money online) ...
  • Animals (pets) ...
  • Food & Cooking. ...
  • Traveling.
4 Oct 2022

How can I boost my Instagram post without paying? ›

Use content to promote your Instagram account
  1. Publish useful posts. ...
  2. Post captivating, high-quality images. ...
  3. Post at the right time. ...
  4. Ask questions in your posts. ...
  5. Get creative with your captions. ...
  6. Always use #hashtags.
5 Oct 2020

How can I boost my social media? ›

11 Ways to Grow Your Social Media Audience
  1. Hold contests. ...
  2. Include a visual with every post. ...
  3. Share more video. ...
  4. Be proactive in listening to and responding to your online community. ...
  5. Change your Page profile photos and cover photos. ...
  6. Give people a reason to follow you. ...
  7. Encourage tagging. ...
  8. Use hashtags to get found.
24 Jan 2020

Does boosting Instagram posts get more followers? ›

The benefit of promoting your post is that you can reach a larger audience and get more engagement on your posts, which can lead to more followers. Promoted Instagram posts also give you insights into how well your content is performing and who is seeing it, beyond just your regular audience.

Can your followers see if you promote a post? ›

YES. On instagram anyone can see when you are doing a brand promotion post if you've gone through the brand tagging process.

How many follower do you need to get paid on Instagram? ›

The good news is, there's no strict minimum. Three influencers Insider interviewed — all with under 3,000 Instagram followers — said they got paid by brands to post to their small audiences.

Do hashtags work on Instagram 2022? ›

Yes! There's never been a better time to put some relevant hashtags in your social media posts. Whether it's LinkedIn, Facebook, Twitter, or Instagram, hashtags play an important role in connecting potential customers with your business.

Why does my following count keep changing on Instagram 2022? ›

Your Instagram follower count will change for a variety of reasons. Instagram is deleting inactive accounts from the platform, which is the most common causes for this.

Why can't I gain followers on Instagram? ›

You're not engaging enough

You spend time creating your posts and planning them but don't really allocate any time for engagement. It is important to reply to the comments you get because if you don't, your followers won't feel valued and won't keep doing it. This would adversely affect your engagement.

How many hashtags should I use? ›

A recent feed post by the official Instagram @creators account specifically recommends using three to five hashtags instead of adding 10 or 20. So which suggestion should your team follow? It's probably best to use the official advice from Instagram and keep hashtag usage to a minimum.

Why are my followers not liking my posts? ›

This can happen for a number of reasons, including: Using automated tools to like or comment on other users' posts, Using hashtags that are associated with spam or inappropriate content. Simply being too active on the platform.

Why am I suddenly getting less likes on Instagram? ›

Algorithm Changes

If you notice that your Instagram likes have dropped, but you don't know why this is, it could be an algorithm change. Insta regularly changes its algorithm and therefore which posts and profiles are most popular.

How do u refresh Instagram? ›

How to Refresh Instagram? Refreshing an Instagram feed is very easy, there's no button or option to do so. All you have to do is pull down the finger on the screen and leave it, the feed will refresh itself and show you the latest content.

Did Will Smith lose Instagram followers? ›

Unfortunately, his cheeky posts didn't seem to go down well with fans. According to Social Blade, a website that tracks users' statistics and analytics, the Oscar-winner has since seen a sharp drop in his follower count.

How do you get noticed on Instagram? ›

How to Get Noticed on Instagram
  1. Post Consistently, But Not Too Much. ...
  2. Don't Pay for Engagement. ...
  3. Post at the Right Times. ...
  4. Post Content That's Significant for Your Target Audience. ...
  5. Include CTAs in Your Captions for Social Media Marketing. ...
  6. Host an Instagram Contest. ...
  7. Use a Consistent Filter on Photos.
5 Nov 2018

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